#JaihindStyleQuotient
Jaihind, a reputed menswear brand in Pune and Kolpahur, decided to launch a new store in Pune’s Camp area. While the brand already had 4 operational and successful stores around Pune city, this store had to face a whole new audience demographic and with it, the existing competition in that area.
To reach out to the new audience demographic, 4 brand ambassadors from the fashion world were roped in. They were: Mickey Contractor (a make-up expert), Dheepesh Bhatt aka Shivoham (celebrity fitness trainer), Atul Kasbekar (acclaimed fashion photographer) and Kunal Rawal (famed fashion designer).
A campaign with the positioning line, “We have an agenda. It’s you.” Caught the attention of fashion loving Punekars. While hoardings spread the message to all parts, digital witnessed tremendous participation on Jaihind’s page under the contets #JahindSQ (Jaihind Style Quotient).
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Launch creative
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