Agency : Setu advertising Client : Ezydo The home upkeep segment is gaining importance because of the fast-changing lifestyles. People don't have time to clean-up their homes and need a reliable solution. Ezydo, a home upkeep brand, offers home cleaning solutions for residences with two key differentiators: full-time, trained employees instead of an aggregator model that and package-based services that offer better solutions. Highlighting the risk associated with inviting unknown people for home upkeep, the central thought was "Risk kyu lena, Ezydo hai na". (Why take a risk when Ezydo is at your service). Using an exaggerated style of caricature, we showcased the shady side of professionals like electricians, pest control people, and plumbers that may visit your home and bring with them a whole lot of risks. Contrasting this set of professionals was an Ezydo employee, who not only looks reliable, but efficient at his work.
